Within an sector focused on exclusives and minimal editions, adidas took the possibility to point out how their new flagship retail store principle is for everybody. They pre-introduced a Swedish retail outlet opening within a 360° interactive online video – thus proving that adidas will be the go-to location for all Imaginative trailblazers, anywhere they might Stay. The end result? A earth broad audience attended the Digital flagship retail store.
This classification is open to any PR & Comms agency creating income of much more than €10m on a yearly basis. The EEA winner really helps to acquire hearts and minds with campaigns manifesting goal and introducing worth to inner and external audiences, nationally and accross borders, especially in these moments of uncertainty, crises and fast change.
Breakthroughs start with curiosity. With curiosity at the heart of its 1st ever manufacturer campaign, science and technology business Merck begun #catchcurious – a global initiative to market improved curiosity between B2B audiences.
In 2014 ING embarked on an organisational and cultural transformation that reaches into each and every corner of our business enterprise: from a standard hierarchical Company to the ‘digital initial’ agile technique for Doing the job firm.
We had been requested to advertise rugby from the year of its 90th anniversary. In place of establishing an expensive media marketing campaign we invited famous Baa-Baas to challenge Czech workforce. Plus they arrived!
Soon after humanitarian disasters, college is as essential to small children as foodstuff/medicine. UNICEF needed youthful Europeans to view college in a different way. We made seven unforgettable films fusing documentary producing with social imagining: small children living through war/pure disasters inform their tales, which has a social challenge. The #EmergencyLessons, shared by celebs & politicians, attained 70million+ on Twitter.
Individuals with Rheumatoid Arthritis typically knowledge difficulties in finishing uncomplicated responsibilities, for instance gripping a pencil and composing. “Grip the Pencil” marketing campaign makes use of this problem to tell the public on the value of early diagnosis and the right specialty to diagnose the condition.
The Elbphilharmonie: a crisis venture criticized for many years and turned down by several. Hamburg needed to change the general public notion, turning criticism right into a adore story.
By social media we bought the eye of your target audience and managed to interact them in a contest to locate the «Scatterbrain of the yr». The marketing campaign developed recognition with regards to the new productand attained the revenue ambitions.
Significant to promoting GE's specialized Management and sizeable expense within the revolutionary technological know-how, the start demanded a Furthermore revolutionary communications approach.
Specializing in high quality operate for greater clients, We have now enhanced functioning efficiencies and Improved individuals europe property awards productivity, although offering ground-breaking do the job like an immersive event for Google and a worldwide campaign for Korn Ferry.
How we obtain info has modified considerably, but thousands and thousands of students still haven't any entry to hands on techniques teaching. Now, with the power of 5G, we could use tactile internet and extremely-reduced latency cloud information sharing to file and share Bodily motion, enabling primary industry experts to train tens of millions of students concurrently, everywhere in the entire world.
We now have collaborations with all of Israel's major news Internet websites, community and nationwide Tv set channels and radio stations.
Revenue tends to make the earth go spherical. Even so, communicators and companies Performing while in the finance sector should tread really cautiously when building their communications strategies.